Agency: DLV BBDO, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Matteo Pozzi
Copywriter: Dennis Casale
Illustrations: David Calluori
Copy: “Looking at the world through children’s eyes.”
- Cognitive: Children live is a world of fantasy and wonder where everything is magical.
- Affective: CAM baby products belong in the same world of wonderment and fantasy the baby lives in. Cam products belong with the baby.
- Conative: Ads should drive viewers to research CAM baby products.
Positioning
CAM employees are encouraged to think like a child, to have the same sense of imagination as they do toward the world, and to look at everything as if it were the first time they had ever seen it. Because of this, CAM strollers are made and designed with the same sense of creativeness and imagination your child has.
Consumer Promise
No other company creates its products with the same child like wonderment and creativeness as CAM. No matter where your child’s imagination may him or her, CAM products will securely protect them for their journey.
Visual: A baby rides in one of those carriages that attach to the back of a bicycle. But instead of it being attached to a bicycle, it is floating at sea and attached to a beautiful yellow rubber ducky that’s pulling it along.
Copy: “Looking at the world through children’s eyes.”
