HELLO, I'M DREW. I WORK IN THE CREATIVE DEPARTMENT AND BELIEVE THAT INNOVATIVE IDEAS ARE BASED ON HUMAN INSIGHTS. I LOVE A GOOD CHALLENGE, SO HERE'S A BLOG ABOUT WORKING BACKWARD.

I TAKE ADS THAT INTEREST ME AND REASON FROM THEM A SIMPLIFIED CREATIVE BRIEF BEFORE OFFERING UP AN ADDITIONAL EXECUTION
OR TWO.

I HAVE NOT PARTICIPATED IN THE CREATION OF THESE ADS AND HAVE CREDITED WHERE POSSIBLE.

ALL VIEWS EXPRESSED HERE ARE MY OWN.

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